Advertising and Politics: A Lesson in Critical Thinking
When Clinton Odell needed to hype his new, brushless shaving cream he decided to sink $200 into roadside advertising. He sponsored a series of folksy, humorous verses that all ended in the name of his product, “Burma Shave.” Eighty-eight years later, and 43 years after Burma Shave stopped production, we still know the slogan. Advertising is an interesting phenomenon. At its best it informs and educates us. At its worst it deceives and manipulates. It can amuse. It can entertain. It can also irritate and offend. But the truth is that whether someone is a politician or a peddler they are selling something. What is more, whether it is your time, talent, vote or money that you part with, you, my friend, are a purchaser. Advertising is the means by which producer and consumer come together at a mutually advantageous junction. The purpose of advertising is to move you to part with your most valued possessions...