Happy New Year: Reflections in Blue
The new year is traditionally a time of introspection. Part of this is studying the array of Christmas cards I received this year. Several years ago, I discovered something interesting about Christmas cards. They inadvertently take the pulse of the nation. Sure, some have family pictures, animals, trees, scenes of snow or an array of stars, but there is always a predominant color. That color is what I have come to look for as a reflection of the mood of the country. These cards represent a very personal choice. What would make diverse people across the country consistently choose one color over another? Part of the reason is that color has strong psychological ties to our subconscious mind. Marketers know the importance of color. Customers make an initial judgement on a product in just 90 seconds and up to 90% of that judgement is based on color. Last year, the year of COVID, the year of sheltering in p...