Christmas Cards and the Color of Choice

 

A Christmas tree always makes me smile.  I enjoy decking the halls and planning Christmas dinner.  I love seeing packages under the tree but hate unwrapping them.  But when it comes down to it, Christmas cards are my favorite part of the holiday season.  I look forward to picking them out for others and I eagerly anticipate getting them from friends, and family, even businesses and charities.  When it comes to cards, I am an equal opportunity receiver.  But, since they get so much attention from me, and because my mind works in this way, years ago, I started noticing patterns. 

It turns out that there is a yearly tendency to prefer one color over another in Christmas cards.  There is always the usual array of Nativity scenes, snowmen, decorated trees, wreaths, birds and cute animals, but all of these exist on a background of various colors.  There are borders, ribbons, and nebulous splashes of color that predominate in a way that gives an impression of one general color.  Several years ago, I noticed that there was always one color which would find itself into most of the cards I received and gave.

While you might think that red would be a constant (it frequently is), blue, the color of advent, is another favorite.  Green, with its calm congeniality makes a regular appearance.  Pink, believe it or not, shows up in the odd year, but when it does, it is everywhere.  Yellow seldom appears, but silver and gold (both separately and in combination) have been frequent themes.  Rarely, and this year is one of them, brown or muted, rusty, earthy oranges are a constant.  Even when friends send a collection of family pictures they will be on a brown or less saturated orange background.  [“Saturation” in color means how intense the color is.  A less saturated color will be more grayed, a muted color.  A more saturated color will be deeper in hue.  It is the difference between a khaki green and a Kelley green.]

Why brown or browned out oranges?  Why this year?  Is there a psychology to color?  Yes, there certainly is.  Some of our psychological reaction to color is culturally bound, some is hard-wired.  But our reaction to color is predictable. 

Brown clothing makes one seem dependable and trustworthy, even rugged.  But browns and grayed colors can also make us sad or somber.  Brown promotes feelings of resilience, dependability and security.  It is also associated with loneliness, sadness and isolation.  Brown can make us feel stark and empty or warm and safe.  Brown is a color of contrasts.  It is a color of two minds.  It is many things to many people and our feelings toward it can run from safe to unsettled.  Brown is the color of our times.  I am certain that many people thought they were picking out a Christmas card when what they were really doing was holding up a mirror to a difficult and testing year. 

But why they gravitated toward a certain card is only part of the picture.  These people were choosing to select, buy, write a note and send a Christmas card.  Regardless of how their psyche was playing with them, every person who bought a Christmas card was celebrating the season.  They were choosing normalcy…tradition…a Christmas season in the middle of everything and in spite of everything.  There is hope in that.  There is feisty resilience in that.  There is determination in that. Perhaps this is the season of light after all. 

I keep the faith.

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